What Makes Us Different
The traditional Physical Therapy model does not serve the patient. Waiting to see your primary, getting a referral, and waiting weeks or months for an appointment (then even more weeks for a follow-up) is all time that could be better spent getting you back to doing what you love. By working outside of the traditional referral/insurance based model we can get you in faster, treat with greater flexibility, and follow up on your schedule.
Matt Ellison
Doctor of Physical THerapy
Certified Strength and conditioning specialist
Matt originally hails from New York, where he graduated from the City College of NY with a BFA in Music in 2014. He spent 3 years in Madison and 2 in San Diego before returning to Wisconsin for his doctorate at the University of WI – La Crosse in 2020. He has had the opportunity to work in both Sports and Orthopedic settings and believes that every patient can teach him something new. He lives with his wife on the east side of Madison with their cat and dog. When he is not treating patients he can likely be found hiking, woodworking, or powerlifting.
What We Offer
Rehabilitation
Returning from injury? Whether your goal is getting back to lifting grandkids or getting back to deadlifting, we can help get you back to what you love.
Movement Screens
Hoping to improve movement? Let us help break down your functional movement patterns to help you perform and feel better.
Recovery
Training hard? We offer a variety of manual therapies and modalities including Dry Needling that can keep you pushing hard and feeling good.
Pain Treatment
Struggling with chronic pain? Feeling like you’ve tried everything without success? Let us help outline new options and strategies that can help from day one.
Appointment Pricing
$120.00
Single visit
$350.00
3 Session Package
$850.00
8 Session Package
$60.00
30-min Dry Needling (Must have Eval first)
Where to Find Us
Tuesdays 7 AM to 6 PM (for now)Conveniently located inside Ford’s Gym, blocks from E Wash and nestled in the Atwood Neighborhood
2114 Winnebago St, MadisonFrequently asked Questions
Do you accept insurance?
We do not accept insurance as we believe that decisions on care should be up to the patient and the therapist, never a third-party payer. This also allows us to maintain a transparent fee structure so you always know what you will pay ahead of time. Patients can use HSAs, FSAs, and HRAs to pay for services.
How long are appointments?
All appointments are one hour (Dry Needling only appointments excepted), one-on-one with a Doctor of Physical Therapy. Rest assured that you will have the full attention of your provider and ample time to address all of your concerns.
Doesn’t this cost more than if I get PT through my insurance?
For most insurance plans, our fees will actually often wind up being more affordable. Additionally, we can always tell you exactly what your services will cost with no surprise bills months after treatment.
Why should I choose Via Physical Therapy?
Our model allows us to get you in sooner, treat with greater flexibility, and follow up on your schedule; all vital elements in getting you back to doing what you love faster.